PEL MARKETING PACKAGES

SEO

WEBSITE SEO MARKETING PACKAGES

PLATINUM
SEO PACKAGE


Develop, Edit and Publish 8 content pages per month

Article topics will be chosen based on analytical inputs and specific topics provided by client

Articles strongly focused on “Best”

No Cons / All Pros

Content page could be a new blog article, a rewrite of an existing static page to make it more effective, a new static web page, editing a content page created by the client, a social media post or a newsletter


Perform website performance analysis

Perform and provide analytical report to client along with periodic meeting or teleconference with client (at client’s convenience) to review data


Develop and modify marketing strategy based on analytical data


Manage websites

Create/maintain Business Google Apps account as needed

Perform frequent checks of website operation to identify malfunctions requiring investigation and correction

Make updates to websites themes and plugins as needed

Verify that client has full access to websites CMS and all other accounts associated with websites (as a minimum: Google Analytics, Google My Business, Search Console, etc)


Lead tracking

Track website form submittals and frequently verify client receipt

Change website form software as needed to ensure operation and receipt


Social Media Marketing

Provide assistance as needed to set up business social media accounts

Echo all new website content articles on LinkedIn, Facebook, and Google My Business

Provide guidance on increasing organic likes, connections, followers, etc


Newsletter / email blasts support

Create Mailchimp accounts as needed

Upload client email lists if available

Develop templates for client provided email/newsletter content

Schedule and send out newsletters


Client Responsibilities

Provide content topics or provide client written content for editing

Review and approve content articles

Provide login information to website and associated accounts: Facebook, Google, LinkedIn, Twitter, Yelp, etc

Client responsible for domain registration and hosting fees

Client responsible for PPC and social media advertising fees when applicable

Client responsible for newsletter fees when applicable

Client responsible for social media posting other than PEL developed content posting


Cost

 

$2099.00 plus tax per month
($2272.17 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

GOLD
SEO PACKAGE


Develop, Edit and Publish 4 content pages per month

Article topics will be chosen based on analytical inputs and specific topics provided by client

Articles strongly focused on “Best”

No Cons / All Pros

Content page could be a new blog article, a rewrite of an existing static page to make it more effective, a new static web page, editing a content page created by the client, a social media post or a newsletter


Perform website performance analysis

Perform and provide analytical report to client along with periodic meeting or teleconference with client (at client’s convenience) to review data


Develop and modify marketing strategy based on analytical data


Manage websites

Create/maintain Business Google Apps account as needed

Perform frequent checks of website operation to identify malfunctions requiring investigation and correction

Make updates to websites themes and plugins as needed

Verify that client has full access to websites CMS and all other accounts associated with websites (as a minimum: Google Analytics, Google My Business, Search Console, etc)


Lead tracking

Track website form submittals and frequently verify client receipt

Change website form software as needed to ensure operation and receipt


Social Media Marketing

Provide assistance as needed to set up business social media accounts

Echo all new website content articles on LinkedIn, Facebook, and Google My Business

Provide guidance on increasing organic likes, connections, followers, etc


Newsletter / email blasts support

Create Mailchimp accounts as needed

Upload client email lists if available

Develop templates for client provided email/newsletter content

Schedule and send out newsletters


Client Responsibilities

Provide content topics or provide client written content for editing

Review and approve content articles

Provide login information to website and associated accounts: Facebook, Google, LinkedIn, Twitter, Yelp, etc

Client responsible for domain registration and hosting fees

Client responsible for PPC and social media advertising fees when applicable

Client responsible for newsletter fees when applicable

Client responsible for social media posting other than PEL developed content posting


Cost

 

$1299.00 plus tax per month
($1406.17 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

SILVER
SEO PACKAGE


Develop, Edit and Publish 2 content pages per month

Article topics will be chosen based on analytical inputs and specific topics provided by client

Articles strongly focused on “Best”

No Cons / All Pros

Content page could be a new blog article, a rewrite of an existing static page to make it more effective, a new static web page, editing a content page created by the client, a social media post or a newsletter


Perform website performance analysis

Perform and provide analytical report to client along with periodic meeting or teleconference with client (at client’s convenience) to review data


Develop and modify marketing strategy based on analytical data


Manage websites

Create/maintain Business Google Apps account as needed

Perform frequent checks of website operation to identify malfunctions requiring investigation and correction

Make updates to websites themes and plugins as needed

Verify that client has full access to websites CMS and all other accounts associated with websites (as a minimum: Google Analytics, Google My Business, Search Console, etc)


Lead tracking

Track website form submittals and frequently verify client receipt

Change website form software as needed to ensure operation and receipt


Social Media Marketing

Provide assistance as needed to set up business social media accounts

Echo all new website content articles on LinkedIn, Facebook, and Google My Business

Provide guidance on increasing organic likes, connections, followers, etc


Newsletter / email blasts support

Create Mailchimp accounts as needed

Upload client email lists if available

Develop templates for client provided email/newsletter content

Schedule and send out newsletters


Client Responsibilities

Provide content topics or provide client written content for editing

Review and approve content articles

Provide login information to website and associated accounts: Facebook, Google, LinkedIn, Twitter, Yelp, etc

Client responsible for domain registration and hosting fees

Client responsible for PPC and social media advertising fees when applicable

Client responsible for newsletter fees when applicable

Client responsible for social media posting other than PEL developed content posting


Cost

 

$899.00 plus tax per month
($973.17 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

BRONZE
SEO PACKAGE


Develop, Edit and Publish 1 content page per month

Article topics will be chosen based on analytical inputs and specific topics provided by client

Articles strongly focused on “Best”

No Cons / All Pros

Content page could be a new blog article, a rewrite of an existing static page to make it more effective, a new static web page, editing a content page created by the client, a social media post or a newsletter


Perform website performance analysis

Perform and provide analytical report to client along with periodic meeting or teleconference with client (at client’s convenience) to review data


Develop and modify marketing strategy based on analytical data


Manage websites

Create/maintain Business Google Apps account as needed

Perform frequent checks of website operation to identify malfunctions requiring investigation and correction

Make updates to websites themes and plugins as needed

Verify that client has full access to websites CMS and all other accounts associated with websites (as a minimum: Google Analytics, Google My Business, Search Console, etc)


Lead tracking

Track website form submittals and frequently verify client receipt

Change website form software as needed to ensure operation and receipt


Social Media Marketing

Provide assistance as needed to set up business social media accounts

Echo all new website content articles on LinkedIn, Facebook, and Google My Business

Provide guidance on increasing organic likes, connections, followers, etc


Newsletter / email blasts support

Create Mailchimp accounts as needed

Upload client email lists if available

Develop templates for client provided email/newsletter content

Schedule and send out newsletters


Client Responsibilities

Provide content topics or provide client written content for editing

Review and approve content articles

Provide login information to website and associated accounts: Facebook, Google, LinkedIn, Twitter, Yelp, etc

Client responsible for domain registration and hosting fees

Client responsible for PPC and social media advertising fees when applicable

Client responsible for newsletter fees when applicable

Client responsible for social media posting other than PEL developed content posting


Cost

 

$699.00 plus tax per month
($756.67 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

SOCIAL

SOCIAL MEDIA MARKETING PACKAGES

TIGER
SOCIAL MEDIA PACKAGE


Identify, Create and Publish 16 Facebook posts per month
(approximately 4 posts per week)

Assist Client is creating business FB page if not already done

Post topics will be chosen based on promoting client’s goods and services and special client messages (for example promotions and sales events)

A meme or image associated with post will be created/selected to support and highlight post text

All images used to develop memes or added to posts will be FREE WITH NO ATTRIBUTION REQUIRED

Images provided by client must be either from a free source or paid for by client and must be NO ATTRIBUTION REQUIRED

Audience for each post in each social media promotional campaign will be identified and created using gender, age and location

If budgeted by client, posts will be boosted to identified audience


Echo each FB post to other social media channels if available (for example: Twitter, Google My Business, LinkedIn)


Perform performance evaluations on FB posts

Perform and provide analytical data to client along with periodic meeting or teleconference with client (at client’s convenience) to review data


Develop and modify strategy based on performance data


Lead tracking

Track website form submittals and frequently verify client receipt

Change website form software as needed to ensure operation and receipt


Client Responsibilities

Provide topics for posts

Provide images for text

Review and approve developed posts text and associated memes or images prior to posting

Provide login information to clients FB page to allow access to business page to support boosting or list PEL as an admin on the business page

Provide input to the development of the applicable audience for each post

Client responsible for social media advertising fees when applicable (i.e., boosting costs)

Client responsible for fees associated with images provided to PEL


Cost

 

$1999.00 plus tax per month
($2163.92 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

BULL
SOCIAL MEDIA PACKAGE


Identify, Create and Publish 8 Facebook posts per month
(approximately 2 posts per week)

Assist Client is creating business FB page if not already done

Post topics will be chosen based on promoting client’s goods and services and special client messages (for example promotions and sales events)

A meme or image associated with post will be created/selected to support and highlight post text

All images used to develop memes or added to posts will be FREE WITH NO ATTRIBUTION REQUIRED

Images provided by client must be either from a free source or paid for by client and must be NO ATTRIBUTION REQUIRED

Audience for each post in each social media promotional campaign will be identified and created using gender, age and location

If budgeted by client, posts will be boosted to identified audience


Echo each FB post to other social media channels if available (for example: Twitter, Google My Business, LinkedIn)


Perform performance evaluations on FB posts

Perform and provide analytical data to client along with periodic meeting or teleconference with client (at client’s convenience) to review data


Develop and modify strategy based on performance data


Lead tracking

Track website form submittals and frequently verify client receipt

Change website form software as needed to ensure operation and receipt


Client Responsibilities

Provide topics for posts

Provide images for text

Review and approve developed posts text and associated memes or images prior to posting

Provide login information to clients FB page to allow access to business page to support boosting or list PEL as an admin on the business page

Provide input to the development of the applicable audience for each post

Client responsible for social media advertising fees when applicable (i.e., boosting costs)

Client responsible for fees associated with images provided to PEL


Cost

 

$999.00 plus tax per month
($1081.42 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

BEAR
SOCIAL MEDIA PACKAGE


Identify, Create and Publish 4 Facebook posts per month
(approximately 1 post per week)

Assist Client is creating business FB page if not already done

Post topics will be chosen based on promoting client’s goods and services and special client messages (for example promotions and sales events)

A meme or image associated with post will be created/selected to support and highlight post text

All images used to develop memes or added to posts will be FREE WITH NO ATTRIBUTION REQUIRED

Images provided by client must be either from a free source or paid for by client and must be NO ATTRIBUTION REQUIRED

Audience for each post in each social media promotional campaign will be identified and created using gender, age and location

If budgeted by client, posts will be boosted to identified audience


Echo each FB post to other social media channels if available (for example: Twitter, Google My Business, LinkedIn)


Perform performance evaluations on FB posts

Perform and provide analytical data to client along with periodic meeting or teleconference with client (at client’s convenience) to review data


Develop and modify strategy based on performance data


Lead tracking

Track website form submittals and frequently verify client receipt

Change website form software as needed to ensure operation and receipt


Client Responsibilities

Provide topics for posts

Provide images for text

Review and approve developed posts text and associated memes or images prior to posting

Provide login information to clients FB page to allow access to business page to support boosting or list PEL as an admin on the business page

Provide input to the development of the applicable audience for each post

Client responsible for social media advertising fees when applicable (i.e., boosting costs)

Client responsible for fees associated with images provided to PEL


Cost

 

$499.00 plus tax per month
($540.17 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

PPC

PAY-PER-CLICK (PPC) GOOGLE ADS ADVERTISING PACKAGES

EAGLE
PPC PACKAGE


Create, Enable and Manage 3 Google Ads Campaigns

Assist Client is creating Adwords account if not already done

Create up to two (2) Adgroups per campaign if applicable and appropriate

Create up to five (5) ads per Adgroup if applicable and appropriate

Create up to five (5) extensions per campaign if applicable and appropriate

Research applicable keywords for each campaign with input from client

Add and manage up to thirty (30) keywords per campaign / adgroup

Create / give guidance on creating one (1) website landing page (if applicable and not already created) per Campaign with appropriate conversion form and phone number (tracking phone number if possible) -

Establish Daily Budget and Bid Strategy based on client’s provided budget and goals

Establish targeted location for PPC Campaigns based on client input

Establish Ad schedule based on client input


Perform performance evaluations on PPC campaigns

Review PPC Campaign performance data with client via meeting or teleconference with client (at client’s convenience)


Develop and modify strategy based on performance data


Client Responsibilities

Provide input for goals, keywords, budget and target locations

Review and approve developed ads, keywords and target locations

Client responsible for PPC costs


Cost

 

$999.00 plus tax per month
($1081.42 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

OSPREY
PPC PACKAGE


Create, Enable and Manage 2 Google Ads Campaigns

Assist Client is creating Adwords account if not already done

Create up to two (2) Adgroups per campaign if applicable and appropriate

Create up to five (5) ads per Adgroup if applicable and appropriate

Create up to five (5) extensions per campaign if applicable and appropriate

Research applicable keywords for each campaign with input from client

Add and manage up to thirty (30) keywords per campaign / adgroup

Create / give guidance on creating one (1) website landing page (if applicable and not already created) per Campaign with appropriate conversion form and phone number (tracking phone number if possible) -

Establish Daily Budget and Bid Strategy based on client’s provided budget and goals

Establish targeted location for PPC Campaigns based on client input

Establish Ad schedule based on client input


Perform performance evaluations on PPC campaigns

Review PPC Campaign performance data with client via meeting or teleconference with client (at client’s convenience)


Develop and modify strategy based on performance data


Client Responsibilities

Provide input for goals, keywords, budget and target locations

Review and approve developed ads, keywords and target locations

Client responsible for PPC costs


Cost

 

$749.00 plus tax per month
($810.80 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

HAWK
PPC PACKAGE


Create, Enable and Manage 1 Google Ads Campaign

Assist Client is creating Adwords account if not already done

Create up to two (2) Adgroups per campaign if applicable and appropriate

Create up to five (5) ads per Adgroup if applicable and appropriate

Create up to five (5) extensions per campaign if applicable and appropriate

Research applicable keywords for each campaign with input from client

Add and manage up to thirty (30) keywords per campaign / adgroup

Create / give guidance on creating one (1) website landing page (if applicable and not already created) per Campaign with appropriate conversion form and phone number (tracking phone number if possible) -

Establish Daily Budget and Bid Strategy based on client’s provided budget and goals

Establish targeted location for PPC Campaigns based on client input

Establish Ad schedule based on client input


Perform performance evaluations on PPC campaigns

Review PPC Campaign performance data with client via meeting or teleconference with client (at client’s convenience)


Develop and modify strategy based on performance data


Client Responsibilities

Provide input for goals, keywords, budget and target locations

Review and approve developed ads, keywords and target locations

Client responsible for PPC costs


Cost

 

$499.00 plus tax per month
($540.17 per month)


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

WEBSITE

PERFORMANCE WEBSITE PACKAGES

PERFORMANCE
WEBSITE PACKAGE


Design performance based website

Meet with client to establish goods and services to be presented on website

Establish audience to be targeted

Ensure user experience is maximized while catering to quick and easy access to info

Incorporate color scheme from client’s logo into website design


Develop structure for website

Based on goods and services to be presented, develop website architecture and supporting content


Populate website structure

Using client provided content and images, populate website pages to build out design and structure

Client content will be edited to maximize SEO quality to the extent possible

Supplement client images with those available on internet labeled for free reuse with no attribution required (e.g. Pixabay, etc) if available


Launch new website

Setup client GoDaddy account if not already done and ensure client domains are transferred to client’s account

Setup hosting in client’s GoDaddy account

Migrate client’s new website to their hosting account

Point client’s domain to their hosted website

Forward other domains as necessary

If preferred, perform these steps in client’s preferred hosting / domain registration location or support client performance of same


Client Responsibilities

Provide input to website design

Provide input on intended audience

Provide website content and images (BOTH IN DIGITAL FORM) (ALL IMAGES MUST BE AUTHORIZED FOR REUSE WITHOUT ATTRIBUTION)

Provide access to domain registration and hosting accounts


Cost

 

$3600.00 plus tax
($3897.00 one time charge)

MAXIMUM OF 20 WEB PAGES INCLUDED IN INITIAL PACKAGE
ADDITIONAL WEB PAGES = $200 PER PAGE PLUS TAX


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

SPLASH PAGE
WEBSITE PACKAGE


Design SINGLE page splash page website

Meet with client to establish goods and services to be presented on website

Establish audience to be targeted

Ensure user experience is maximized while catering to quick and easy access to relevant info

Incorporate color scheme from client’s logo into website design


Develop structure for website

Based on goods and services to be presented, develop website architecture and supporting content


Populate website structure

Using client provided content and images, populate website SINGLE page to build out design and structure

Client content will be edited to maximize SEO quality to the extent possible

Supplement client images with those available on internet labeled for free reuse with no attribution required (e.g. Pixabay, etc) if available


Launch new website

Setup client GoDaddy account if not already done and ensure client domains are transferred to client’s account

Setup hosting in client’s GoDaddy account

Migrate client’s new website to their hosting account

Point client’s domain to their hosted website

Forward other domains as necessary

If preferred, perform these steps in client’s preferred hosting / domain registration location or support client performance of same


Client Responsibilities

Provide input to website design

Provide input on intended audience

Provide website content and images (BOTH IN DIGITAL FORM) (ALL IMAGES MUST BE AUTHORIZED FOR REUSE WITHOUT ATTRIBUTION)

Provide access to domain registration and hosting accounts


Cost

 

$500.00 plus tax
($541.25 one time charge)

MAXIMUM OF ONE (1) WEB PAGE INCLUDED
ADDITIONAL WEB PAGES NOT AVAILABLE WITH THIS PACKAGE


*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***

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