PEL MARKETING PACKAGES
PLATINUM
SEO PACKAGE
Develop, Edit and Publish 8 content pages per month
Article topics will be chosen based on analytical inputs and specific topics provided by client
Articles strongly focused on “Best”
No Cons / All Pros
Content page could be a new blog article, a rewrite of an existing static page to make it more effective, a new static web page, editing a content page created by the client, a social media post or a newsletter
Perform website performance analysis
Perform and provide analytical report to client along with periodic meeting or teleconference with client (at client’s convenience) to review data
Develop and modify marketing strategy based on analytical data
Manage websites
Create/maintain Business Google Apps account as needed
Perform frequent checks of website operation to identify malfunctions requiring investigation and correction
Make updates to websites themes and plugins as needed
Verify that client has full access to websites CMS and all other accounts associated with websites (as a minimum: Google Analytics, Google My Business, Search Console, etc)
Lead tracking
Track website form submittals and frequently verify client receipt
Change website form software as needed to ensure operation and receipt
Social Media Marketing
Provide assistance as needed to set up business social media accounts
Echo all new website content articles on LinkedIn, Facebook, and Google My Business
Provide guidance on increasing organic likes, connections, followers, etc
Newsletter / email blasts support
Create Mailchimp accounts as needed
Upload client email lists if available
Develop templates for client provided email/newsletter content
Schedule and send out newsletters
Client Responsibilities
Provide content topics or provide client written content for editing
Review and approve content articles
Provide login information to website and associated accounts: Facebook, Google, LinkedIn, Twitter, Yelp, etc
Client responsible for domain registration and hosting fees
Client responsible for PPC and social media advertising fees when applicable
Client responsible for newsletter fees when applicable
Client responsible for social media posting other than PEL developed content posting
Cost
$2099.00 plus tax per month
($2272.17 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
GOLD
SEO PACKAGE
Develop, Edit and Publish 4 content pages per month
Article topics will be chosen based on analytical inputs and specific topics provided by client
Articles strongly focused on “Best”
No Cons / All Pros
Content page could be a new blog article, a rewrite of an existing static page to make it more effective, a new static web page, editing a content page created by the client, a social media post or a newsletter
Perform website performance analysis
Perform and provide analytical report to client along with periodic meeting or teleconference with client (at client’s convenience) to review data
Develop and modify marketing strategy based on analytical data
Manage websites
Create/maintain Business Google Apps account as needed
Perform frequent checks of website operation to identify malfunctions requiring investigation and correction
Make updates to websites themes and plugins as needed
Verify that client has full access to websites CMS and all other accounts associated with websites (as a minimum: Google Analytics, Google My Business, Search Console, etc)
Lead tracking
Track website form submittals and frequently verify client receipt
Change website form software as needed to ensure operation and receipt
Social Media Marketing
Provide assistance as needed to set up business social media accounts
Echo all new website content articles on LinkedIn, Facebook, and Google My Business
Provide guidance on increasing organic likes, connections, followers, etc
Newsletter / email blasts support
Create Mailchimp accounts as needed
Upload client email lists if available
Develop templates for client provided email/newsletter content
Schedule and send out newsletters
Client Responsibilities
Provide content topics or provide client written content for editing
Review and approve content articles
Provide login information to website and associated accounts: Facebook, Google, LinkedIn, Twitter, Yelp, etc
Client responsible for domain registration and hosting fees
Client responsible for PPC and social media advertising fees when applicable
Client responsible for newsletter fees when applicable
Client responsible for social media posting other than PEL developed content posting
Cost
$1299.00 plus tax per month
($1406.17 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
SILVER
SEO PACKAGE
Develop, Edit and Publish 2 content pages per month
Article topics will be chosen based on analytical inputs and specific topics provided by client
Articles strongly focused on “Best”
No Cons / All Pros
Content page could be a new blog article, a rewrite of an existing static page to make it more effective, a new static web page, editing a content page created by the client, a social media post or a newsletter
Perform website performance analysis
Perform and provide analytical report to client along with periodic meeting or teleconference with client (at client’s convenience) to review data
Develop and modify marketing strategy based on analytical data
Manage websites
Create/maintain Business Google Apps account as needed
Perform frequent checks of website operation to identify malfunctions requiring investigation and correction
Make updates to websites themes and plugins as needed
Verify that client has full access to websites CMS and all other accounts associated with websites (as a minimum: Google Analytics, Google My Business, Search Console, etc)
Lead tracking
Track website form submittals and frequently verify client receipt
Change website form software as needed to ensure operation and receipt
Social Media Marketing
Provide assistance as needed to set up business social media accounts
Echo all new website content articles on LinkedIn, Facebook, and Google My Business
Provide guidance on increasing organic likes, connections, followers, etc
Newsletter / email blasts support
Create Mailchimp accounts as needed
Upload client email lists if available
Develop templates for client provided email/newsletter content
Schedule and send out newsletters
Client Responsibilities
Provide content topics or provide client written content for editing
Review and approve content articles
Provide login information to website and associated accounts: Facebook, Google, LinkedIn, Twitter, Yelp, etc
Client responsible for domain registration and hosting fees
Client responsible for PPC and social media advertising fees when applicable
Client responsible for newsletter fees when applicable
Client responsible for social media posting other than PEL developed content posting
Cost
$899.00 plus tax per month
($973.17 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
BRONZE
SEO PACKAGE
Develop, Edit and Publish 1 content page per month
Article topics will be chosen based on analytical inputs and specific topics provided by client
Articles strongly focused on “Best”
No Cons / All Pros
Content page could be a new blog article, a rewrite of an existing static page to make it more effective, a new static web page, editing a content page created by the client, a social media post or a newsletter
Perform website performance analysis
Perform and provide analytical report to client along with periodic meeting or teleconference with client (at client’s convenience) to review data
Develop and modify marketing strategy based on analytical data
Manage websites
Create/maintain Business Google Apps account as needed
Perform frequent checks of website operation to identify malfunctions requiring investigation and correction
Make updates to websites themes and plugins as needed
Verify that client has full access to websites CMS and all other accounts associated with websites (as a minimum: Google Analytics, Google My Business, Search Console, etc)
Lead tracking
Track website form submittals and frequently verify client receipt
Change website form software as needed to ensure operation and receipt
Social Media Marketing
Provide assistance as needed to set up business social media accounts
Echo all new website content articles on LinkedIn, Facebook, and Google My Business
Provide guidance on increasing organic likes, connections, followers, etc
Newsletter / email blasts support
Create Mailchimp accounts as needed
Upload client email lists if available
Develop templates for client provided email/newsletter content
Schedule and send out newsletters
Client Responsibilities
Provide content topics or provide client written content for editing
Review and approve content articles
Provide login information to website and associated accounts: Facebook, Google, LinkedIn, Twitter, Yelp, etc
Client responsible for domain registration and hosting fees
Client responsible for PPC and social media advertising fees when applicable
Client responsible for newsletter fees when applicable
Client responsible for social media posting other than PEL developed content posting
Cost
$699.00 plus tax per month
($756.67 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
TIGER
SOCIAL MEDIA PACKAGE
Identify, Create and Publish 16 Facebook posts per month
(approximately 4 posts per week)
Assist Client is creating business FB page if not already done
Post topics will be chosen based on promoting client’s goods and services and special client messages (for example promotions and sales events)
A meme or image associated with post will be created/selected to support and highlight post text
All images used to develop memes or added to posts will be FREE WITH NO ATTRIBUTION REQUIRED
Images provided by client must be either from a free source or paid for by client and must be NO ATTRIBUTION REQUIRED
Audience for each post in each social media promotional campaign will be identified and created using gender, age and location
If budgeted by client, posts will be boosted to identified audience
Echo each FB post to other social media channels if available (for example: Twitter, Google My Business, LinkedIn)
Perform performance evaluations on FB posts
Perform and provide analytical data to client along with periodic meeting or teleconference with client (at client’s convenience) to review data
Develop and modify strategy based on performance data
Lead tracking
Track website form submittals and frequently verify client receipt
Change website form software as needed to ensure operation and receipt
Client Responsibilities
Provide topics for posts
Provide images for text
Review and approve developed posts text and associated memes or images prior to posting
Provide login information to clients FB page to allow access to business page to support boosting or list PEL as an admin on the business page
Provide input to the development of the applicable audience for each post
Client responsible for social media advertising fees when applicable (i.e., boosting costs)
Client responsible for fees associated with images provided to PEL
Cost
$1999.00 plus tax per month
($2163.92 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
BULL
SOCIAL MEDIA PACKAGE
Identify, Create and Publish 8 Facebook posts per month
(approximately 2 posts per week)
Assist Client is creating business FB page if not already done
Post topics will be chosen based on promoting client’s goods and services and special client messages (for example promotions and sales events)
A meme or image associated with post will be created/selected to support and highlight post text
All images used to develop memes or added to posts will be FREE WITH NO ATTRIBUTION REQUIRED
Images provided by client must be either from a free source or paid for by client and must be NO ATTRIBUTION REQUIRED
Audience for each post in each social media promotional campaign will be identified and created using gender, age and location
If budgeted by client, posts will be boosted to identified audience
Echo each FB post to other social media channels if available (for example: Twitter, Google My Business, LinkedIn)
Perform performance evaluations on FB posts
Perform and provide analytical data to client along with periodic meeting or teleconference with client (at client’s convenience) to review data
Develop and modify strategy based on performance data
Lead tracking
Track website form submittals and frequently verify client receipt
Change website form software as needed to ensure operation and receipt
Client Responsibilities
Provide topics for posts
Provide images for text
Review and approve developed posts text and associated memes or images prior to posting
Provide login information to clients FB page to allow access to business page to support boosting or list PEL as an admin on the business page
Provide input to the development of the applicable audience for each post
Client responsible for social media advertising fees when applicable (i.e., boosting costs)
Client responsible for fees associated with images provided to PEL
Cost
$999.00 plus tax per month
($1081.42 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
BEAR
SOCIAL MEDIA PACKAGE
Identify, Create and Publish 4 Facebook posts per month
(approximately 1 post per week)
Assist Client is creating business FB page if not already done
Post topics will be chosen based on promoting client’s goods and services and special client messages (for example promotions and sales events)
A meme or image associated with post will be created/selected to support and highlight post text
All images used to develop memes or added to posts will be FREE WITH NO ATTRIBUTION REQUIRED
Images provided by client must be either from a free source or paid for by client and must be NO ATTRIBUTION REQUIRED
Audience for each post in each social media promotional campaign will be identified and created using gender, age and location
If budgeted by client, posts will be boosted to identified audience
Echo each FB post to other social media channels if available (for example: Twitter, Google My Business, LinkedIn)
Perform performance evaluations on FB posts
Perform and provide analytical data to client along with periodic meeting or teleconference with client (at client’s convenience) to review data
Develop and modify strategy based on performance data
Lead tracking
Track website form submittals and frequently verify client receipt
Change website form software as needed to ensure operation and receipt
Client Responsibilities
Provide topics for posts
Provide images for text
Review and approve developed posts text and associated memes or images prior to posting
Provide login information to clients FB page to allow access to business page to support boosting or list PEL as an admin on the business page
Provide input to the development of the applicable audience for each post
Client responsible for social media advertising fees when applicable (i.e., boosting costs)
Client responsible for fees associated with images provided to PEL
Cost
$499.00 plus tax per month
($540.17 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
EAGLE
PPC PACKAGE
Create, Enable and Manage 3 Google Ads Campaigns
Assist Client is creating Adwords account if not already done
Create up to two (2) Adgroups per campaign if applicable and appropriate
Create up to five (5) ads per Adgroup if applicable and appropriate
Create up to five (5) extensions per campaign if applicable and appropriate
Research applicable keywords for each campaign with input from client
Add and manage up to thirty (30) keywords per campaign / adgroup
Create / give guidance on creating one (1) website landing page (if applicable and not already created) per Campaign with appropriate conversion form and phone number (tracking phone number if possible) -
Establish Daily Budget and Bid Strategy based on client’s provided budget and goals
Establish targeted location for PPC Campaigns based on client input
Establish Ad schedule based on client input
Perform performance evaluations on PPC campaigns
Review PPC Campaign performance data with client via meeting or teleconference with client (at client’s convenience)
Develop and modify strategy based on performance data
Client Responsibilities
Provide input for goals, keywords, budget and target locations
Review and approve developed ads, keywords and target locations
Client responsible for PPC costs
Cost
$999.00 plus tax per month
($1081.42 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
OSPREY
PPC PACKAGE
Create, Enable and Manage 2 Google Ads Campaigns
Assist Client is creating Adwords account if not already done
Create up to two (2) Adgroups per campaign if applicable and appropriate
Create up to five (5) ads per Adgroup if applicable and appropriate
Create up to five (5) extensions per campaign if applicable and appropriate
Research applicable keywords for each campaign with input from client
Add and manage up to thirty (30) keywords per campaign / adgroup
Create / give guidance on creating one (1) website landing page (if applicable and not already created) per Campaign with appropriate conversion form and phone number (tracking phone number if possible) -
Establish Daily Budget and Bid Strategy based on client’s provided budget and goals
Establish targeted location for PPC Campaigns based on client input
Establish Ad schedule based on client input
Perform performance evaluations on PPC campaigns
Review PPC Campaign performance data with client via meeting or teleconference with client (at client’s convenience)
Develop and modify strategy based on performance data
Client Responsibilities
Provide input for goals, keywords, budget and target locations
Review and approve developed ads, keywords and target locations
Client responsible for PPC costs
Cost
$749.00 plus tax per month
($810.80 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
HAWK
PPC PACKAGE
Create, Enable and Manage 1 Google Ads Campaign
Assist Client is creating Adwords account if not already done
Create up to two (2) Adgroups per campaign if applicable and appropriate
Create up to five (5) ads per Adgroup if applicable and appropriate
Create up to five (5) extensions per campaign if applicable and appropriate
Research applicable keywords for each campaign with input from client
Add and manage up to thirty (30) keywords per campaign / adgroup
Create / give guidance on creating one (1) website landing page (if applicable and not already created) per Campaign with appropriate conversion form and phone number (tracking phone number if possible) -
Establish Daily Budget and Bid Strategy based on client’s provided budget and goals
Establish targeted location for PPC Campaigns based on client input
Establish Ad schedule based on client input
Perform performance evaluations on PPC campaigns
Review PPC Campaign performance data with client via meeting or teleconference with client (at client’s convenience)
Develop and modify strategy based on performance data
Client Responsibilities
Provide input for goals, keywords, budget and target locations
Review and approve developed ads, keywords and target locations
Client responsible for PPC costs
Cost
$499.00 plus tax per month
($540.17 per month)
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
PERFORMANCE
WEBSITE PACKAGE
Design performance based website
Meet with client to establish goods and services to be presented on website
Establish audience to be targeted
Ensure user experience is maximized while catering to quick and easy access to info
Incorporate color scheme from client’s logo into website design
Develop structure for website
Based on goods and services to be presented, develop website architecture and supporting content
Populate website structure
Using client provided content and images, populate website pages to build out design and structure
Client content will be edited to maximize SEO quality to the extent possible
Supplement client images with those available on internet labeled for free reuse with no attribution required (e.g. Pixabay, etc) if available
Launch new website
Setup client GoDaddy account if not already done and ensure client domains are transferred to client’s account
Setup hosting in client’s GoDaddy account
Migrate client’s new website to their hosting account
Point client’s domain to their hosted website
Forward other domains as necessary
If preferred, perform these steps in client’s preferred hosting / domain registration location or support client performance of same
Client Responsibilities
Provide input to website design
Provide input on intended audience
Provide website content and images (BOTH IN DIGITAL FORM) (ALL IMAGES MUST BE AUTHORIZED FOR REUSE WITHOUT ATTRIBUTION)
Provide access to domain registration and hosting accounts
Cost
$3600.00 plus tax
($3897.00 one time charge)
MAXIMUM OF 20 WEB PAGES INCLUDED IN INITIAL PACKAGE
ADDITIONAL WEB PAGES = $200 PER PAGE PLUS TAX
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***
SPLASH PAGE
WEBSITE PACKAGE
Design SINGLE page splash page website
Meet with client to establish goods and services to be presented on website
Establish audience to be targeted
Ensure user experience is maximized while catering to quick and easy access to relevant info
Incorporate color scheme from client’s logo into website design
Develop structure for website
Based on goods and services to be presented, develop website architecture and supporting content
Populate website structure
Using client provided content and images, populate website SINGLE page to build out design and structure
Client content will be edited to maximize SEO quality to the extent possible
Supplement client images with those available on internet labeled for free reuse with no attribution required (e.g. Pixabay, etc) if available
Launch new website
Setup client GoDaddy account if not already done and ensure client domains are transferred to client’s account
Setup hosting in client’s GoDaddy account
Migrate client’s new website to their hosting account
Point client’s domain to their hosted website
Forward other domains as necessary
If preferred, perform these steps in client’s preferred hosting / domain registration location or support client performance of same
Client Responsibilities
Provide input to website design
Provide input on intended audience
Provide website content and images (BOTH IN DIGITAL FORM) (ALL IMAGES MUST BE AUTHORIZED FOR REUSE WITHOUT ATTRIBUTION)
Provide access to domain registration and hosting accounts
Cost
$500.00 plus tax
($541.25 one time charge)
MAXIMUM OF ONE (1) WEB PAGE INCLUDED
ADDITIONAL WEB PAGES NOT AVAILABLE WITH THIS PACKAGE
*** Additional cost may be incurred by client when rework is required or requested unless specifically caused by negligence on the part of PEL ***